9 out of 10 seekers look for information through search engines. When they make a search, they type in queries related to what they’re looking for. It could be “best churches in New York”, “best children ministry in New York”, or “contemporary worship”. These are keywords.
Keywords lay the foundation for your SEO campaigns. If you use the right keywords for your campaigns, you will be attracting the right type of audience and lead them into the right stage of the seeker journey. If not, you will be wasting all your time, money, and effort.
Keyword research sets the stage for your SEO success. This involves more than just looking for search terms to use in a campaign. Effective keyword research is also about understanding how search terms match with the intent of users, the purpose of the site, and your church’s goals. In this training guide, we’ll walk you through the basics of keyword research and how this fits in your overall SEO strategy.
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