Make sure you know the most current statistics:
Adults (18+) spend 6+ hours with digital media every day on average.
75% of them are from mobile devices.
93% of any digital experiences begin with a search engine like Google. It will be safe to call your seekers a Googler.
Now’s is the time that all churches should be reviewing their digital ministry analytics, if there were any related projects, and see what worked for them over the last year. This analysis should be a starting point when you plan digital ministry in the new year. I have done my part of reviewing the web ministry analytics for 2019 and produced web ministry 10 commandments.
Old ministry paradigms stopped working decades ago, with the advent of the digital world in which we live now. Most of the spiritual leaders acknowledge the veracity of this statement because they have personally experienced it; further, statistics clearly indicate that the digital age brought in its wake an inevitable disruption that had an impact on not only churches, but all industries. Many brick and mortar establishments, which were once believed to have a permanent existence, have disappeared for good because of the digital revolution.
FIRST, the church websites won’t survive without being constructed with a responsive design. The main browsing platforms will be of more mobile devices. It will be safe to have designs and features geared toward smartphones with the capability of displaying the contents responsively on other devices like desktops and tablets, not the other way around.
The church announcements are an art of communications. We constantly need to find a new effective way of church announcements in order to share the precious stories of congregational life. The invention of Gutenberg printing press, one of the most influential innovations in the second millennium, has helped the churches communicate better via the paper form of Sunday bulletins. What is the best way of church announcements in the third millennium accompanied by the advent of the smartphones?
The Local SEO is seeking for a relationship building with those, in the proximity of a local church, who search for keywords like “best churches near me”. Despite relatively lower search volumes, local searches often carry a lot more intents and can deliver foot traffic to your church that is far more likely to convert.