A landing page is any web page, like the electronic display panel, that displays a specific PR (public relations) for a certain ministry or an event when people land on the page by their searches through the search engines, like Google. People are no longer memorizing church names, nor interested in religious practices. The traffic volume for “churches near me” is plummeting to non-existence in most regions. We need a new evangelism strategy to help people start a journey of belonging to a community rather than asking them to believe first to initiate their spiritual journey as a member of a congregation.
The church announcements are an art of communications. We constantly need to find a new effective way of church announcements in order to share the precious stories of congregational life. The invention of Gutenberg printing press, one of the most influential innovations in the second millennium, has helped the churches communicate better via the paper form of Sunday bulletins. What is the best way of church announcements in the third millennium accompanied by the advent of the smartphones?
The Local SEO is seeking for a relationship building with those, in the proximity of a local church, who search for keywords like “best churches near me”. Despite relatively lower search volumes, local searches often carry a lot more intents and can deliver foot traffic to your church that is far more likely to convert.
Never in the history of Christianity has a significant revival or church turn-around occurred without young adults! (Unless one of you church historians can correct me!) Jesus was 33 when he left this world. And most of those who traveled in his company were between 15 and 35 years of age. Granted, people did not live as long in those days.
There are four areas of adaptive challenge for the 21st century church where we are spending a lot of focus in 2018.
The tectonic shifts in worldview within American culture.
We framed that shift in our book Weird Church(Pilgrim Press 2016) in Spiral Dynamics language as a shift from a culture of Blue-Orange to a culture that includes tens of millions of persons in the Green space (think Bernie Sanders).
Links have always affected how a search engine perceives a website. The type of pages that link back to your site can have a significant impact on your brand’s visibility and traffic. Link building processes have changed as search engines evolve, and you need to make sure the links to your website are “good” ones that improve its standing with search engines and online customers alike.