Three Distinctive Characteristics of a Good Mobile-friendly Church Website
Guess how many hours every day on average an adult in the US spends with digital media in 2018? Wow, it is now 6÷ hours day after day. As Mobile users outgrown than the desktop users (Windows and Mac) in the last five years, more than 75% of all these digital experiences belong to the Mobile devices. Thus, creating a Mobile-friendly church website or upgrading your existing site to be Mobile friendly is now mandatory. How well does your church website perform with Mobile devices? I would love to provide you with a FREE web ministry assessment and resources for your church. All you need to do is to fill out the form below just with your email address and your church website address:
Web Ministry Assessment
I will then provide you, via email, with an audit report along with links to the resources about how to improve the performance of your website. I also recommend that you should continue exploring on proven ways of optimizing your web ministry. I would love to provide you with a FREE 60-minute coaching on your crucial digital ministry planning. You can sign up for it here.
What are the distinctive characteristics of a good Mobile-friendly church website?
The Mobile-friendly church website is, FIRST, built with a responsive design. The site displays its contents responsively as intended regardless of the types of a device being used to browse through the contents of the website. Whether it is a smart-phone, a tablet, or a desktop, it should maintain the highest level of readability for the contents.
SECOND, it should load its contents quickly. Many popular Mobile apps are getting faster and better as outperforming the old desktop software. The expectations of Mobile users on the speed, thus, are very high. As far as the speed concerns, Mobile users act as if patience is no longer a virtue. With any slow-moving websites, they simply move on to the next choice of the search engine result. The site, therefore, should utilize a lighter and faster theme as a core foundation. The features and functionality are now the secondary requirements of a Mobile-friendly church website.
THIRD, the Mobile-friendly church website should have a continuous flow design. Mobile users, most of the times, browse through a site in one-hand held mode. In other words, they usually move the browser screen up and down with a single thumb. The traditional church website with a horizontal menu bar with a pull-down menu in the upper screen must go. It is simply not working with Mobile devices. Many compartmented contents are unsuitable, either. The contents basically place vertically so that Mobile users browse through them up and down in their thumb movements. Use an image, instead, as a button to redirect to a different web page, if needed. The redirected pages should inherit the three distinctive characteristics of a Mobile-friendly church website.
If your church website fails to show the three distinctive characteristics of a good Mobile-friendly church website, you are not correctly using the website with today’s people thriving in the digital culture. Your church website is a front-door to your church because it is where all those local and organic searches are landing at. Remember that 94% of any digital experiences begin with search engines. The front-door of your church should be inviting and welcoming. Let’s put a couple of new coats of culturally attractive paints on it so that it may welcome seekers and let in their foot traffics through the door.
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