Why do you need a church website in 2020

Paul Moon

Paul Moon

Strategy Advisor to LeadershipEdges & Leadership Coach at The Epicenter Group

Why do we need a church website in 2020?

Many church websites are not being updated with the latest news nor following the industry standards for ease to use. There are various social media out there via which a church can engage with the community. Do we still need a church website in the social media age?

The answer is YES!

The reasons are very simple. It is because

  • COVID-19 pandemic forces many church folks to migrate into the online community, and your church website should be a foundation for building the community.
  • Church Online is not a piggy-back ministry of the main onsite churches. It has its autonomous existence. It is not just another storefront to the digital world. It will be outgrowing than the existing onsite worship community in the future.
  • Your seekers are online.
  • You will save money by extending your outreaching campaigns online.
  • You can establish a better relationship with your community.
  • You can get referrals.

We all know that adults are deeply into the digital culture as spending almost six (6) hours with digital media every day.  Moreover, the 93% of their online experience begins with a search engine. Wow!

The 75% of users never click past the first page of search results. In other words, the first step to becoming an inviting church in the digital culture should begin with your church website searchable and listed on the first page of search results. Otherwise, all your efforts and financial resources allocated to your church website never make a good return on investment.

WE NEED A CHURCH WEBSITE EVEN IN 2020!

It is not a question anymore. It is an urgent task. There are two imminent challenges. First, you need to develop a church online strategy. The journey of migrating some of your church folks into the uncharted territory of the church online world without a good map or a GPS device in your hands could be a regrettable choice when looking back in time. It could be months later not years. Substituting or simulating the onsite worship into the online space could be a wrong move into a zero-sum game. Do not get trapped in that game nor in the subsequent game of ‘nobody win, but everyone loses’. Take the strategy that keeps your onsite and online communities growing together by offering their unique value propositions. 

The second challenge is to make your church website with Search-Engine-Optimization (SEO) in mind. Remember that most of the users never look past the first page of search results. The challenge becomes to list in the higher rank in users’ popular keyword searches.

First, do a site SEO performance audit with your church website to see if it is optimized for users’ search engines. Below, please find an online form to submit for a FREE SITE AUDIT. The audit report will be provided shortly via the email address provided.

Second, if you are interested in a FREE consultation about an SEO-oriented church website, please contact me via either e-mail or below contact form. Keep it in mind that your church website is for those seekers thriving in the digital culture. They are very familiar with the industry-standard website. Below, take a look at the portfolio of our industry-standard websites (via https://www.leadershipedges.com/main/web-portfolio/), and we are specialized to transform one of them for your church websites. They are

  • 100% CUSTOMISABLE
  • USER-FRIENDLY
  • SEO FRIENDLY
  • FULL W3C COMPLIANCE
  • DATA SAFETY
  • SCALABILITY
  • WEBSITE SECURITY
  • MULTI-USER FUNCTIONALITY
  • UNIVERSAL PLATFORM
  • MOBILE-FRIENDLY
  • BLOG READY

Third, I strongly recommend a LOCAL SEO campaign for your church website, in which your church website will be listed in the top search result pages with different targeted keywords. Again, please contact me via either e-mail or contact form. for your next SEO-related matters.

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