People have been interacting with many marketing campaigns via social media, websites, and online apps for quite some time. The new communication technologies have entirely adjusted the way organizations interact with today’s people. This trend is not only for the young, as the digital revolution has undergone a new decade over the past five decades. One notable direction is, according to the statistical reports by eMarketer,
“59 percent of U.S. users will access any apps only through mobile by 2020.” It further reports, “Facebook, where 53 percent of U.S. users are now 35 or older.”
The Internet and social media are not playgrounds for the young anymore but everyone. They are also using mobile apps to access the information of their interest instantly. Anyone interested in finding a new church or information about a church begins with an online search using mobile devices.
Your Website is the Front Door to Your Church
I want you to claim that your website is the front door to your church. The content of your website determines what your church communicates today. The design and the UI of the site and the content represent how inviting and welcoming today’s people are to the church.
Many churches are ignoring this new claim. Unfortunately, many websites say their church is outdated and unintentionally communicate that you are not welcome here. I strongly suggest paying more attention to the front door of your church. The website’s design and UI must be more mobile-friendly to give a welcoming impression to new visitors.
Do You Invest in the Internal Collaboration and Communication System?
Beyond your website, do you ever invest in your ministry’s internal collaboration and communication system? All those thriving in the digital culture are getting used to a new breed of communication systems with team collaboration, online meetings, including video conferencing, project management, searchable online resources, and multi-channel group chatting. You have been a user of those communication systems wherever you work today. These are crucial operating systems and infrastructures on which people collaborate to make a difference. Many motivated leaders became so frustrated when they decided to move on with a church revitalization project because they couldn’t move forward an inch with the project. It was simply because there didn’t exist a ministry operating system didn’t exist with which a team of motivated ministry leadership could collaborate.
Did you ever feel stuck? When trying to develop culturally competent leadership, you must invest in a team collaboration and communication platform. I’m working on a 180-day ministry plan for the turnaround of a staggering church. Besides investing in people, the first step is to set up a collaboration and communication layer in your ministry operating system. This will help unstuck any stagnant church and mobilize your ministry into higher gears.