Digital Crossroads: Lessons from Borders and Amazon for Modern Church Adaptation Consider the contrasting journeys of two promising ventures, Borders and Amazon, whose fates diverged dramatically. Before 2000, Amazon’s e-business demonstrated promising growth, yet it remained in its nascent stages, far from the powerhouse it
Digital Crossroads: Lessons from Borders and Amazon for Modern Church Adaptation Consider the contrasting journeys of two promising ventures, Borders and Amazon, whose fates diverged dramatically. Before 2000, Amazon’s e-business demonstrated promising growth, yet it remained in its nascent stages, far from the powerhouse it
People have been interacting with many marketing campaigns via social media, websites, and online apps for quite some time. The new communication technologies have entirely adjusted the way organizations interact with today’s people. This trend is not
A large percentage of the questions centered on that age-old question: “How do I increase seekers’ foot traffic to my church?” during a Q & A session after a day of my presentations in a seminar.
The “Kodak Moment” was once a chant of life symbolizing much more than just a brand, but a forefront of the future. Unfortunately, it is now used as one of the most often-cited moments when a
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